ConversionThingy2: What does this cost?

There's no fixed price for ConversionThingy 2; as per the license, if you're using this exclusively for personal purposes, there's no cost at all. If you're using it for evaluation purposes only, there's no cost. But if you're employing the software as part of an institutional shift to Moodle, and are deploying in a production environment the files that were generated by ConversionThingy 2, you must make a payment according to what the conversions are worth to you.

No, I can't tell you what the conversions are worth to you, but the program does have provide you with some benchmarks for sorting that out, and the program does let you set a rate either based on one of the default formulas or a calculation of your own choosing.

Benchmarks

There's little out there to provide an absolute on what this should cost, but I'd be happy to offer a couple of recommendations...

$25/$15 per course - these figures represent a proposed fee for conversion and my cut of that fee, respectively, according to a commercial buy-out offer that I rejected in September 2010.
$500 per K12 school - a flat rate
$1000 per University Campus - a flat rate
$1286.40 flat rate - this is the "doughnut rate"--what you would have paid had you bought me a coffee and a doughnut (@$2.68) for every hour of programming time I put in between April 2010 and February 2011.
$20,640 flat rate - this is what it'd cost if you were to have paid me a $43/hour programmer's salary for the 480 hours I've worked on this between April 2010 and February 2011. (For this price, you could write the thing yourself.)

Pay for it If you're working with a per-course valuation, enter the number of courses and the price per conversion. If you're aiming for a flat rate, just put the number "1" in the number of courses and the entire flat rate amount into the price per conversion field.

In the "Invoice Details" area, you should be entering the information that will allow the program to generate an invoice.

Required Fields

Your Name - Enter your name so we can get in touch with you regarding the invoice

Your E-mail - Enter your email so we can get in touch with you regarding the invoice

Your Telephone number - Your work phone number, please, so that we can get in touch with you regarding the invoice

Billing telephone number - The phone number of your accounts payable/purchasing office

School or University name - The full, standard name of the institution on behalf of which the invoice is being generated

Billing Address: The address of your purchasing/accounts payable office

Tax Exemption ID: If you've got one (and you should), please include it in the approrpiate field, so that I don't find myself having to make up for taxes I've no particular interest in collecting

Purchase Order #: If there's a purchase order number that you can tie to the invoice it'll usually speed things up considerably and cut down on a whole lot of telephone volleying.

And, finally, just beneath the summary of the billing rate you've selected, there's a checkbox that you'll have to check in which you assert that you understand that there are no guarantees that future conversions will work and, moreover, that you have reviewed the conversions that have already been performed.

Once everything is in order, click on the Generate Invoice button. That will have the effect of constructing an invoice based on the option(s) you've selected. Print a copy off and run it over to your purchasing office.